Excellence in pre-call planning – an International digital solution

Excellence in pre-call planning

Challenge:

  • Develop a training tool that would increase sales performance by equipping
    sales representatives with belief-based messaging and communication
    techniques for effective pre-call planning.

Solution:

  • Branded digital training tool, utilising the psychology of belief and behaviour
    change aligned to market insights. This tool provides sales representatives
    with strategies to overcome potential limiting behaviours they may encounter
    during a sales call, together with supporting resources.

Achievements:

  • Pre-call planning tool cascaded to worldwide markets for local implementation.
  • CRM reporting showed a link between effective pre-call planning and movement
    along the adoption pathway with an increase in sales.
Pre-Call Planning

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