Challenge:

• Generate interest in therapy area and challenge existing habits and perceptions around
  current and new treatment options.

Solution:

• Debate format symposium to provide delegates with the opportunity to explore what might
  constitute the most appropriate treatment options.
• To increase engagement with the symposium a microsite was developed allowing delegates
  to engage before and after the meeting housing presentations and a newsletter to provide highlights
  from the symposium.

Achievements:

• The symposium had full attendance and the meeting evaluation showed that 90%
  of delegates found the presentations and debate clinically valuable.
• Approximately 70% of delegates said that they were likely to change their clinical
  practice as a result of the symposium.