Shaping clinical practice to optimise better treatment

Shaping clinical practice to optimise better treatment

Challenge:

  • Generate interest in therapy area and challenge existing habits and perceptions around
    current and new treatment options.

Solution:

  • Debate format symposium to provide delegates with the opportunity to explore what might
    constitute the most appropriate treatment options.
  • To increase engagement with the symposium a microsite was developed allowing delegates
    to engage before and after the meeting housing presentations and a newsletter to provide highlights
    from the symposium.

Achievements:

  • The symposium had full attendance and the meeting evaluation showed that 90%
    of delegates found the presentations and debate clinically valuable.
  • Approximately 70% of delegates said that they were likely to change their clinical
    practice as a result of the symposium.

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