Shaping clinical practice to optimise better treatment
Challenge:
Generate interest in therapy area and challenge existing habits and perceptions around
current and new treatment options.
Solution:
Debate format symposium to provide delegates with the opportunity to explore what might
constitute the most appropriate treatment options.
To increase engagement with the symposium a microsite was developed allowing delegates
to engage before and after the meeting housing presentations and a newsletter to provide highlights
from the symposium.
Achievements:
The symposium had full attendance and the meeting evaluation showed that 90%
of delegates found the presentations and debate clinically valuable.
Approximately 70% of delegates said that they were likely to change their clinical
practice as a result of the symposium.