What’s in a tweet? Top tips for social listening

What’s in a tweet? Top tips for social listening

It may sound obvious, but it’s often overlooked: a key element of any communications activity is listening. Without it, the chances of engaging with our target audience is significantly reduced. The same goes for social communications. For a social campaign to be...
The evolving story of coronavirus and the media

The evolving story of coronavirus and the media

A couple of weeks’ ago, if someone had said the word “corona” you’d probably be thinking about that free-living summer beverage while you struggle through Dry January. Now, almost everyone exposed to the news will associate it with the SARS-like virus that started in...