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The power of clarity in medical communications – practical tips for elegant copy

The power of clarity in medical communications – practical tips for elegant copy

by Gillian Wain | Mar 2, 2020 | News

In medical communications, when trying to indicate a formal relationship between ourselves and a client or KOL, it’s all too easy to fall into the trap of using pompous words or too many of them. However, using obscure or long words to impress (even unwittingly)...

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