A nudge in the right direction

A nudge in the right direction

At Makara we are always keen to support our industry and it was great to be able to both sponsor and help shape the recent HCA Annual Conference event: “The Future of Nudge Marketing in HCP Communications.” Well-attended (despite the finish coinciding with the England...
Searching for the ‘silver lining’

Searching for the ‘silver lining’

2020 will not, for the vast majority, be looked back on as a good year. At the time of writing in mid-November, over 50 million cases of COVID-19 have been confirmed globally, with more than 1 million deaths. These are stark figures, the signature of a virus that has...