Searching for the ‘silver lining’

Searching for the ‘silver lining’

2020 will not, for the vast majority, be looked back on as a good year. At the time of writing in mid-November, over 50 million cases of COVID-19 have been confirmed globally, with more than 1 million deaths. These are stark figures, the signature of a virus that has...
What’s in a tweet? Top tips for social listening

What’s in a tweet? Top tips for social listening

It may sound obvious, but it’s often overlooked: a key element of any communications activity is listening. Without it, the chances of engaging with our target audience is significantly reduced. The same goes for social communications. For a social campaign to be...