Measuring the science of hope in healthcare

Measuring the science of hope in healthcare

Anyone who has become a little introspective over the last 18 months can be excused. Many of us have suddenly found ourselves confined to our homes for extended periods, with reduced social interactions and facing down a pandemic with an uncertain timeline ahead. Last...
A nudge in the right direction

A nudge in the right direction

At Makara we are always keen to support our industry and it was great to be able to both sponsor and help shape the recent HCA Annual Conference event: “The Future of Nudge Marketing in HCP Communications.” Well-attended (despite the finish coinciding with the England...