News
Take a look at our news and views with our latest Makara press releases and blogs. Want to see more? Follow @makarahealth
Measuring the science of hope in healthcare
Anyone who has become a little introspective over the last 18 months can be excused. Many of us have suddenly found ourselves confined to our homes for extended periods, with reduced social interactions and facing down a pandemic with an uncertain timeline ahead. Last...
Makara expands women’s health portfolio with new client wins
Salisbury, 11 August 2021 – UK-based international healthcare communications agency, Makara Health, has won new clients to bolster its women’s health portfolio. The new wins include the osteoporosis and contraception portfolio for Theramex, a specialist women’s health...
A nudge in the right direction
At Makara we are always keen to support our industry and it was great to be able to both sponsor and help shape the recent HCA Annual Conference event: “The Future of Nudge Marketing in HCP Communications.” Well-attended (despite the finish coinciding with the England...
Sharing my Type 1 Diabetes Story: I can do anything I set my mind to
It is Diabetes Awareness Week and this week I’ve been reflecting on ‘my wins’ and challenges since being suddenly diagnosed with Type 1 Diabetes (T1D) at the age of 30. To say the diagnosis was a shock is an understatement. I started to have all the classic symptoms...
Growing your mental health
After what has been a long and challenging year for most, in and out of various lockdowns- and rules on what we can and cannot do changing as frequently as we change our clothes, many of us have come to realise how important our mental health is, and just how easily...
What inspires you?
It is #MentalHealthAwarenessWeek and I have stopped for a few minutes to think about what good mental health means to me. This little blog is too short to list the many things it could mean, and the many times we sacrifice our own well-being because something seems...
Groundhog Day and Gratitude
Tuesday 23rd March 2021 was National Day of Reflections and I find myself looking back over the year which, in a nutshell, has been a year like no other. Back in March 2020, when the COVID-19 pandemic was taking grip and the first lockdown was announced, I was sat at...
Embracing creative communications to tackle vaccine hesitancy
The challenge is underway to vaccinate people against COVID-19 and we’ve seen great strides made in the UK, with the government pledging that all UK adults will be offered the vaccine by the end of July this year, which could be met even sooner. While we have...
From Guinea Pigs to Guinness – how do we rise to the challenge of meaningful engagement?
When you say the word ‘engagement’ everyone thinks about it a bit differently, probably because it is a totally subjective matter in the first place. I get immense joy from watching someone feeding 50 squealing guinea pigs on Facebook while my husband looks on...
Makara bolsters leadership team on back of award wins
Salisbury, 09 February 2021 – UK-based international healthcare communications agency,Makara Health, has appointed 11 additional people to its rapidly growing team, including Diana Evans who joins the leadership team as Director. Diana comes with both agency and...
The Room Where It Happens – What I’ve learned from bringing my home and work life closer together
It’s a Thursday afternoon and I am on a Teams call doing some internal training. The front door opens with a gust of wind and rain. It’s Mr B and the dog returning from the park. I mute my microphone, so my colleagues won’t hear the sound of man and dog...
Leading the way or leaping into the unknown? UK to press ahead with COVID-19 challenge trial
In mid-February, it was confirmed that a selection of up to 90 young, healthy volunteers, unlikely to develop serious illness, would be deliberately infected with COVID-19 in a UK study1. This will be the world’s first study of this type for COVID-19, and has been...
Searching for the ‘silver lining’
2020 will not, for the vast majority, be looked back on as a good year. At the time of writing in mid-November, over 50 million cases of COVID-19 have been confirmed globally, with more than 1 million deaths. These are stark figures, the signature of a virus that has...
What’s in a tweet? Top tips for social listening
It may sound obvious, but it’s often overlooked: a key element of any communications activity is listening. Without it, the chances of engaging with our target audience is significantly reduced. The same goes for social communications. For a social campaign to be...
Makara expands senior team with addition of new Scientific Services and Creative Directors
Salisbury, 25 September 2020 – UK-based international healthcare communications agency,Makara Health, continues to expand its team with eight new hires as it heads into the last quarterof 2020: Shula Sarner joins Makara Health from Lucid, where she held the position...