News
Take a look at our news and views with our latest Makara press releases and blogs. Want to see more? Follow @makarahealth
Groundhog Day and Gratitude
Tuesday 23rd March 2021 was National Day of Reflections and I find myself looking back over the year which, in a nutshell, has been a year like no other. Back in March 2020, when the COVID-19 pandemic was taking grip and the first lockdown was announced, I was sat at...
Embracing creative communications to tackle vaccine hesitancy
The challenge is underway to vaccinate people against COVID-19 and we’ve seen great strides made in the UK, with the government pledging that all UK adults will be offered the vaccine by the end of July this year, which could be met even sooner. While we have...
From Guinea Pigs to Guinness – how do we rise to the challenge of meaningful engagement?
When you say the word ‘engagement’ everyone thinks about it a bit differently, probably because it is a totally subjective matter in the first place. I get immense joy from watching someone feeding 50 squealing guinea pigs on Facebook while my husband looks on...
Makara bolsters leadership team on back of award wins
Salisbury, 09 February 2021 – UK-based international healthcare communications agency,Makara Health, has appointed 11 additional people to its rapidly growing team, including Diana Evans who joins the leadership team as Director. Diana comes with both agency and...
The Room Where It Happens – What I’ve learned from bringing my home and work life closer together
It’s a Thursday afternoon and I am on a Teams call doing some internal training. The front door opens with a gust of wind and rain. It’s Mr B and the dog returning from the park. I mute my microphone, so my colleagues won’t hear the sound of man and dog...
Leading the way or leaping into the unknown? UK to press ahead with COVID-19 challenge trial
In mid-February, it was confirmed that a selection of up to 90 young, healthy volunteers, unlikely to develop serious illness, would be deliberately infected with COVID-19 in a UK study1. This will be the world’s first study of this type for COVID-19, and has been...
Searching for the ‘silver lining’
2020 will not, for the vast majority, be looked back on as a good year. At the time of writing in mid-November, over 50 million cases of COVID-19 have been confirmed globally, with more than 1 million deaths. These are stark figures, the signature of a virus that has...
What’s in a tweet? Top tips for social listening
It may sound obvious, but it’s often overlooked: a key element of any communications activity is listening. Without it, the chances of engaging with our target audience is significantly reduced. The same goes for social communications. For a social campaign to be...
Makara expands senior team with addition of new Scientific Services and Creative Directors
Salisbury, 25 September 2020 – UK-based international healthcare communications agency,Makara Health, continues to expand its team with eight new hires as it heads into the last quarterof 2020: Shula Sarner joins Makara Health from Lucid, where she held the position...
Makara takes on new staff to support team and clients as business continues to grow
Salisbury, 19 May 2020 – UK-based international healthcare communications agency, Makara Health, has continued to grow its team with six new hires: Martin Cannings is the latest addition to the expanding digital team, joining as Senior Digital...
Stress in the time of a pandemic – what you need to know
Stress can often be one of those things that creeps up on you. Before you know it, you are feeling tired, worn out, irritable and enveloped by a sense of melancholy. Change is normally stressful and, in these exceptional times of global uncertainty, even more so....
Looking beyond Rain Man – what neurodiversity can bring to a team
What is your understanding of the word ‘Neurodiversity’? Do you think of Rain Man, the autistic savant who can’t understand people but can memorise every card in a shuffled deck? Or TV’s ‘defective detective’, Monk – whose OCD and phobias cause hilarious...
Business as usual while working from home: Tips for embracing agile working
As coronavirus dominates the news, and governments make decisions about protecting our health and wellbeing, many companies are imposing travel bans and recommending a work from home policy. Agile working models are becoming increasingly popular and, amidst this...
The power of clarity in medical communications – practical tips for elegant copy
In medical communications, when trying to indicate a formal relationship between ourselves and a client or KOL, it’s all too easy to fall into the trap of using pompous words or too many of them. However, using obscure or long words to impress (even unwittingly)...
The Year of the Nurse: Why we need to engage with the nursing community in 2020
2020 is the World Health Organisation’s Year of the Nurse and the Midwife. In med comms it is generally acknowledged that nurses represent an important target audience. Regular contact with a good nurse specialist can make the difference for patients struggling with...