News
Take a look at our news and views with our latest Makara press releases and blogs. Want to see more? Follow @makarahealth
Searching for the ‘silver lining’
2020 will not, for the vast majority, be looked back on as a good year. At the time of writing in mid-November, over 50 million cases of COVID-19 have been confirmed globally, with more than 1 million deaths. These are stark figures, the signature of a virus that has...
What’s in a tweet? Top tips for social listening
It may sound obvious, but it’s often overlooked: a key element of any communications activity is listening. Without it, the chances of engaging with our target audience is significantly reduced. The same goes for social communications. For a social campaign to be...
Makara expands senior team with addition of new Scientific Services and Creative Directors
Salisbury, 25 September 2020 – UK-based international healthcare communications agency,Makara Health, continues to expand its team with eight new hires as it heads into the last quarterof 2020: Shula Sarner joins Makara Health from Lucid, where she held the position...
Makara takes on new staff to support team and clients as business continues to grow
Salisbury, 19 May 2020 – UK-based international healthcare communications agency, Makara Health, has continued to grow its team with six new hires: Martin Cannings is the latest addition to the expanding digital team, joining as Senior Digital...
Stress in the time of a pandemic – what you need to know
Stress can often be one of those things that creeps up on you. Before you know it, you are feeling tired, worn out, irritable and enveloped by a sense of melancholy. Change is normally stressful and, in these exceptional times of global uncertainty, even more so....
Looking beyond Rain Man – what neurodiversity can bring to a team
What is your understanding of the word ‘Neurodiversity’? Do you think of Rain Man, the autistic savant who can’t understand people but can memorise every card in a shuffled deck? Or TV’s ‘defective detective’, Monk – whose OCD and phobias cause hilarious...
Business as usual while working from home: Tips for embracing agile working
As coronavirus dominates the news, and governments make decisions about protecting our health and wellbeing, many companies are imposing travel bans and recommending a work from home policy. Agile working models are becoming increasingly popular and, amidst this...
The power of clarity in medical communications – practical tips for elegant copy
In medical communications, when trying to indicate a formal relationship between ourselves and a client or KOL, it’s all too easy to fall into the trap of using pompous words or too many of them. However, using obscure or long words to impress (even unwittingly)...
The Year of the Nurse: Why we need to engage with the nursing community in 2020
2020 is the World Health Organisation’s Year of the Nurse and the Midwife. In med comms it is generally acknowledged that nurses represent an important target audience. Regular contact with a good nurse specialist can make the difference for patients struggling with...
The evolving story of coronavirus and the media
A couple of weeks’ ago, if someone had said the word “corona” you’d probably be thinking about that free-living summer beverage while you struggle through Dry January. Now, almost everyone exposed to the news will associate it with the SARS-like virus that started in...